What is the UI / UX designer

🞺 UX/UI design is about creating digital products that are functional, intuitive and pleasant to use.
UX (User Experience) focuses on how the user experiences the interaction with the product - whether that interaction is easy, logical and efficient. 🔥
🞺 The goal of UX design is to provide users with the best possible experience while minimizing obstacles or frustrations.
On the other hand, UI (User Interface) design deals with the aesthetic aspect of the product, i.e. how the elements are arranged on the screen, colors, typography, icons and interactive parts.
🞺 UI design is responsible for visually guiding the user through the experience and ensuring that everything the user sees is not only beautiful, but also easy to use.
🞺 The combination of these two approaches results in products that are visually appealing and easy to navigate, with a user experience that helps users effectively achieve their goals.
🞺 For companies developing digital products, the balance between UX and UI design is critical to user satisfaction and long-term success.